0% commission: what it actually means for your profit

Pakistan had 117 million internet users and 194 million cellular connections in October 2025, alongside 79.9 million active social media user identities. That is the raw material of every reselling business in this country: an enormous number of people reachable on a phone.

So the question for a reseller is not whether the audience exists. It is how much of each sale actually reaches you. On Shuhaz the answer fits in one line: the difference between the wholesale price you buy at and the price you sell at is yours. All of it. Shuhaz takes 0% commission on a reseller's margin.

Where the money actually comes from

Reselling platforms have to earn somewhere, and the most common way is a commission on the sale. That is a legitimate model, but it means your margin is decided partly by someone else, and it can move without you noticing, because the "your profit" number on the screen already has the deduction applied.

Shuhaz earns on delivery instead: the margin between what couriers charge us at volume and what the order pays for shipping. The supplier sets two numbers, a wholesale price and an MRP. You buy at the first and price between the two. There is no third number, because there is nobody between you and the supplier taking a slice.

It has a consequence worth understanding, because it tells you what we are incentivised to do. We earn when parcels ship. So we have no reason to touch your product margin, and every reason to help you sell more. Pakistan's courier and logistics sector is being rebuilt around exactly this kind of e-commerce volume, which is why the economics work at all.

The problem with a commission is rarely the percentage. It is that you cannot see it on the screen where you priced the item.

A worked example, in rupees

An approved reseller sees a kurta at a wholesale price of Rs. 1,200, with an MRP of Rs. 1,800. You decide to sell it at Rs. 1,650.

Rs. 450 lands in your Shuhaz wallet, not Rs. 450 minus a platform cut, not minus a listing fee. Delivery and any payment-method charges are separate lines on the customer's order, shown to the customer before they confirm. They do not come out of your margin.

The two limits that do exist

Being honest about 0% means being equally honest about the rules that are in place. There are two, both enforced by the system rather than by a person:

• A minimum margin of 5% over wholesale. You cannot list below it. This exists to stop resellers undercutting each other to zero on the same catalog.
• A ceiling of 120% of MRP. You cannot list a Rs. 1,800 product at Rs. 4,000.

The ceiling is worth arguing about honestly, because some platforms have no cap at all and that is a genuine point in their favour for a reseller who wants maximum freedom. We cap it deliberately: an uncapped markup on a marketplace where retail customers also shop produces exactly one outcome: a customer finds the same product cheaper elsewhere, and the reseller who overcharged them loses that customer permanently. The cap protects your repeat business as much as it protects the buyer.

Between the 5% floor and the 120% ceiling, the price is entirely yours. Charge a premium if your audience trusts you. Run thin to move volume. Nobody at Shuhaz decides that for you.

Five questions to ask any platform

Our answers: nothing on your margin; you set it, capped at 120% of MRP; the clock starts when the parcel is delivered and runs 24 hours; a return reverses that order's margin and its courier cost; and there is no joining fee, no monthly fee and no platform-wide minimum order quantity: the default is a single piece, and where a vendor sets a minimum on a particular product it is shown on that product.

• What percentage do you take, and on what: the product, the delivery, or both?
• Who sets the selling price, and is there a cap?
• When money is owed to me, how long until I can withdraw it, and does the clock start at order or at delivery?
• If a customer returns an item after I have been paid, what exactly comes out of my account?
• Is there a joining fee, a monthly fee, or a minimum order quantity?