About Shuhaz
What Shuhaz actually is, and who it is for
· 7 min read
Most platforms pick one of these three and serve the other two badly. We are building for all three at once, and that single decision explains almost everything else about how Shuhaz works.
There are already strong players in Pakistani commerce. Daraz is a traditional marketplace. Markaz focuses on social commerce. And a great deal of the informal activity in this country already happens on WhatsApp, where nobody needs our permission to sell.
So the question worth asking is not whether people can sell online in Pakistan. They can, and they have been doing it for years without us. The question is different: who builds the infrastructure that makes informal selling reliable enough to build a business on?
That is the position Shuhaz is trying to occupy.
Three groups, not one
Most marketplaces pick a single group to serve and serve the other two as a side effect. That is usually a reasonable decision, but it leaves real people underserved.
| Group | Who they are | What they need from a platform |
|---|---|---|
| Resellers | People earning by selling products without holding inventory, mostly online | Wholesale access, control of their own selling price, and money that arrives when the parcel does |
| Suppliers | Wholesalers, importers, manufacturers and brand owners | One wholesale catalogue, sold into a network that already exists, without fielding orders one at a time |
| End customers | The people who ultimately receive the product | One of the same catalogue, honest pricing, and delivery they can rely on |
A platform that serves resellers well and retail customers badly does not get a second chance from the retail customer.
The dual-price mechanism
This is the part that makes all three work at once. A supplier lists a product once and sets two prices: a wholesale price and an MRP.
An approved reseller sees both numbers side by side. The wholesale price is what she pays. The MRP is not what she has to charge; it is the ceiling she has to stay under. Between those two lines, she chooses her own selling price and keeps the entire difference.
A worked example. Wholesale is Rs. 2,500. She sells at Rs. 4,000. Her margin is Rs. 1,500, all of it hers. There is no commission on that margin, because the platform has no reason to take a cut of something it did not earn. We earn on delivery.
| Line | Amount |
|---|---|
| Her selling price | Rs. 4,000 |
| Wholesale price she pays | Rs. 2,500 |
| Shuhaz commission on her margin | Rs. 0 |
| Her margin | Rs. 1,500 |
What the supplier gets on the other side
The same catalogue entry is the supplier's whole business. They set the wholesale price and the MRP themselves, so they decide what the relationship is worth. They do not process individual reseller orders, and they do not negotiate with a stranger on WhatsApp at midnight.
The supplier dashboard is where that is set, alongside the premium supplier tools that sit on top of it: richer catalogue controls, deeper reporting, and the settlement and payout visibility that comes with selling into a network rather than into one customer at a time.
Why the end customer is not an afterthought
It would be easy to treat retail buyers as the by-product. It is the opposite: the retail customer is what makes the reseller's repeat business real.
A reseller who overcharges someone once has lost that customer permanently, and she knows it. So the platform has a reason to care about what a buyer pays and whether a parcel arrives. That is not charity, it is self-interest expressed as good behaviour.
Where we are, and what is being built
It is worth being precise about this, because a platform that tells you what it plans to be is more useful than one that blurs the line between shipping and wanting to.
- Working today: the dual-price catalogue, reseller-set selling prices between a 5% margin floor and a 120% of MRP ceiling, zone-aware delivery pricing across Pakistan, cash on delivery alongside digital payment, and a settlement ledger that holds a delivered order for 24 hours before releasing money to a reseller's wallet.
- In development: courier selection that scores carriers on destination, return rate and settlement speed instead of routing every parcel the same way, with a structured resolution flow for deliveries that fail.
- In development: moving the settlement ledger from holding an amount owed, which is how cash on delivery has to work, to genuine escrow, where a payment is held against the transaction and released when the agreed condition is met.
- In development: Shuhaz Connect, the premium supplier toolset, on top of the dashboard that already exists.
Cash on delivery is the reason escrow is the goal rather than the starting point. When the customer pays the courier, the platform never holds the money in the first place, so the ledger is a record of what is owed and when. Escrow is what happens as payment moves online.
What this actually means for you
If you resell, the practical version is: you set your own price, you keep all of the margin, and you are paid on a clock that starts when the parcel is delivered rather than when we feel like processing it.
If you supply, the practical version is: you set wholesale and retail once, and you sell into an existing network instead of building one.
If you shop here, the practical version is: this is a real marketplace with real vendors and delivery you can track, and the price you see is the price you pay.
Frequently asked questions
Is Shuhaz a marketplace, a reseller app, or a supplier platform?+
All three, connected by one catalogue. Suppliers list with a wholesale price and an MRP. Resellers buy at wholesale and set their own selling price. End customers buy from the same catalogue, which is what keeps resellers honest about pricing.
How does Shuhaz make money if resellers pay 0% commission?+
On delivery. Shuhaz earns the margin between what couriers charge us at volume and what the order pays for shipping. That is why we have no reason to touch a reseller's margin, and every reason to help parcels ship.
Do resellers hold any stock?+
No. You buy at wholesale, set your own selling price, and the supplier ships directly to your customer. You keep the difference between the two prices.
When are resellers paid?+
The clock starts when the parcel is marked delivered. A 24-hour claim window opens so the customer can raise a problem; if none is raised, your margin is released to your Shuhaz wallet for withdrawal.
Do you offer escrow?+
Not yet, and it is worth explaining why. Cash on delivery means the customer pays the courier, not us, so there is no payment for us to hold. What runs today is a settlement ledger that records what is owed and releases it on a defined condition. Genuine escrow, where funds are held against the transaction, is being built and becomes possible as payment shifts online.
Will Shuhaz pick a courier for my order?+
Today every parcel is routed the same way. Courier selection that scores carriers on destination, return rate and settlement speed, with a structured resolution flow for failed deliveries, is in development.
Sources
- DataReportal: Digital 2026: Pakistan (data for October 2025)Accessed 14 September 2026
- iCargos: Pakistan Courier & Logistics Market Report 2026Accessed 14 September 2026
Figures about other platforms are taken from their own published pages on the access date shown. Terms change over time, so verify against the live policy before you rely on it.